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Consumer Promotions
Chambord and Ice Cream
The Chambord Liqueur team was in need of a change of scenery – they no longer wanted Liqueur to be found only in spirits aisles and liqueur cabinets. That’s where Boxing Clever came in – consumer promotions were developed to not only increase every day usage, but encourage customers to think of Chambord Liqueur as an essential household culinary item-a staple in every chef’s kitchen.
LGBT ePOS
Understanding the need of Chambord Flavored Vodka to reach their loyal following in the gay/lesbian consumer market, Boxing Clever used an electronic point of sale strategy in select on-premise accounts, comprised of a combination of table tents and posters.
The tongue-in-cheek headline “Come Out and Play” reached the lighthearted nature of this valuable demographic, and has been enthusiastically received in numerous markets including Florida and California.
AACM Sampling Events
Boxing Clever reached Chambord Flavored Vodka’s sophisticated African American market by conducting special events at various high-end beauty salons frequented by African American women. Women at the salons were treated to Chambord Flavored Vodka cocktails and other refreshments, with special giveaways sponsored by the brand.
Chambord Launch Kit
Boxing Clever designed multiple point-of-sale materials, and a PR kit along with a brand book to introduce Chambord to various accounts. This premium kit showcases the history, flavor profile, mixability and key consumers of Chambord Liqueur in rich detail. Click the image on the left to see more.
Finlandia Crush Activation
“The Perfect Summer Crush Is Always Fresh and Natural” was the headline for the FInlandia Crush promo, which Boxing Clever created to celebrate the fresh spirit and taste of Finlandia’s Citrus Flavored Vodkas. Posters, activation guides, co-packs and point of sale materials were key elements in the Crush campaign.
Essential Air Travel Program
Objective was to create a more simple method for passengers with connecting flights to get through Gate and Concourse changes at the Airport. The approach created a simple seat back brochure with a detailed map and instructions on various methods of making connections. Enclosed was a pass with expedited security privileges and working with the T.S.A. to create specialized lanes for these often time sensitive exchanges. For those passengers who had time on their hands, the brochure also came complete with coupons for vendors and retailers at the airport to stimulate additional spending.
Lambert B2B Collateral
Face time at trade shows provide great opportunities for closing a deal. To provide support for those meetings, Boxing Clever developed a communication strategy complete with premium leave-behinds featuring compelling imagery and statistical data specific to each meeting. The central piece is a large brochure that demostrates the airport’s unique advantages in building economic opportunities for airlines, retailers and service providers. Smaller specialized booklets were contained inside that provide greater detail to four key areas of business: Cargo, Route Development, Business Opportunities and Real Estate.
Adobe® TV® Feature
Boxing Clever Creative Director Brian Yap became the public face of Adobe’s newest tablet application, Adobe® Ideas®. Brian’s talent and work took the simple sketch app beyond its developer’s expectations to a full-featured technical and freehand illustration tool. Brian continues to work with the Adobe® development team to evolve the application with even more features. -
Branding
Launch Kit and Program Photography
Finlandia Vodka's newly re-designed bottle is housed inside a beautiful launch kit that was sent to the media and trade. This award-winning piece designed by Boxing Clever features an iridescent white case that contained the new bottle, a brand book, sell sheets and a brand video.
O'Fallon Brewer's Stash and Wee Heavy
Brewer's Stash is a line of specialty beers that O'Fallon produces throughout the year. Every few months a new flavor is featured. Shown here is Wee Heavy, a thick flavorful Scotch Ale. Boxing Clever designed the Brewer's Stash 4-pack as well as the Wee Heavy packaging.
Hemp Hop Rye
O’Fallon Brewery created a new amber ale with a fascinating flavor that’s uniquely smooth – using roasted hemp seeds! Boxing Clever was more than happy to create the look for this inventive beer. The design has an earthy, organic feel juxtaposed with crisp lines and contemporary typeface to introduce beer lovers to a modern beer that uses one of the oldest and healthiest of ingredients.
Adobe® Ideas® Tablet Application Identity
Landing page illustration created for Adobe Ideas tablet application. Designed to showcase the product through illustration highlighting both technical and freehand capabilities. Imagery showcased in all sales and promotional materials including online Adobe product pages, Android market and social network sites. -
Digital
Chambord Website
Chambord Website: The Chambord website, designed by Boxing Clever, celebrates Chambord Flavored Vodka, Chambord Liqueur and all of the events and charities that Chambord is involved with.
The entire site runs on a dynamic content management system so that the information always stays fresh and visitors get great cocktail ideas and participate in exciting promotions and events.
Check out their site here.
Mod Your Bod
Boxing Clever created a custom interactive body-art experience called “Mod Your Bod”. Mod Your Bod was created to help promote the touring show called Body Art Ball, presented by Tuaca. While Body Art Ball was only available in select cities throughout the U.S., the Mod Your Bod site allowed everyone a taste of the Body Art Ball experience by uploading a picture of themselves and decorating their virtual selves with custom body art and share with their friends through Facebook.
Finlandia SIGG™ Water Bottles Promotion
As a way of celebrating Finlandia Vodka's 40th Anniversary, Boxing Clever helped create a site that sold custom-designed water canteens for charity. Finlandia Vodka is proud of its Finnish heritage and is committed to a harmonious relationship with nature. This site, powered by Cafe Press, was developed to sell Limited Edition SIGG water bottles and help cut down on plastic water bottle usage. The net proceeds of online sales were donated to a water conservation charity, and the artwork on the bottles was supplied by praised Finnish designer Klaus Haapaniemi. The artwork represented different aspects of Finlandia’s natural process, and were inspired by nature.
Doghouse Systems Website
Doghouse Systems brings some of the most advanced gaming rigs available to the table, and that's what Boxing Clever wanted to showcase. With a fully-designed website at their disposal, Doghouse is able to highlight every inch of their hardcore-gaming machines in a way that's both informative and beautiful.
Check out their site here.
Tuaca Gets Inked - Facebook Application
Tuaca and Corey Miller (from LA Ink) collaborate to bring you a thermal-reactive bottle label that changes color when it reaches the optimal chilled temperature. To celebrate, we created a Facebook app for fans where they could enter a sweeps to win a tattoo from Corey Miller himself as well as learn about the new bottle and watch a video series on Corey and his perspective on ink, art and culture.
Chambord Vodka iPhone App
Recognizing the demand for an easy way to retrieve culinary recipes, cocktail ideas, and store locations, Boxing Clever created an iPhone app for Chambord Flavored Vodka and Chambord Liquor. Full of rich graphics and photography, the app provides detailed recipes, videos and a product locator to quickly find Chambord on-the-go.
Chambord brand managers are able to update content at a moment's notice via a user-friendly Content Management System. The app also allows users to connect and share Chambord information and recipes via Facebook, Twitter, and email.
Party Video / Facebook Application
The Chambord Flavored Vodka launch parties were made even more memorable through the use of a video sharing application designed by Boxing Clever. Party staff were equipped with wireless netbooks and Flip video cameras which allowed them to interact with partygoers and upload personalized videos from the event to Facebook in a matter of minutes.
The proprietary application allowed staff to easily gather email and demographic information from guests for future brand communications.
Chambord Liqueur iPhone App
Recognizing the demand for an easy way to retrieve culinary recipes, cocktail ideas and store locations, Boxing Clever created an iPhone app for Chambord Flavored Vodka and Chambord Liqueur. Full of rich graphics and photography, the app provides detailed recipes, videos and a product-locator to quickly find Chambord Flavored Vodka and Liqueur on-the-go.
Chambord brand managers are able to update content at a moment’s notice via a user-friendly Content Management System. The app also allows users to connect and share Chambord cocktail information and recipes via Facebook, Twitter, and email.
Chambord Website
The Chambord website, designed by Boxing Clever, celebrates Chambord Flavored Vodka, Chambord Liqueur and all of the events and charities that Chambord is involved with.
The entire site runs on a dynamic content management system so that the information always stays fresh and visitors get great cocktail ideas and participate in exciting promotions and events.
Check out their site here.
FInland Born, World Renowned Microsite
Finlandia wanted to engage their U.S. consumers in the digital space to create dialogue while educating them about the brand. In response, Boxing Clever designed a fun, interactive quiz that took participants around the world as they answered questions relating to vodka. Consumers earned chances to win a deluxe Finlandia cocktail travel case with each question answered, and could post their results on Facebook. HTML emails and online banners directing viewers to the quiz.
Saint Louis International Airport B2B Site
As the primary communication and follow up tool for the business building efforts by Lambert-St. Louis International Airport (STL), Boxing Clever was tasked to develop a website communicating the benefits of doing business in St. Louis. Specific areas included: Cargo, Route Development, Business Opportunities (Retail Food/Beverage & Services) and Real Estate Opportunities. In addition, the site was populated with Saint Louis economic data provided by the CVC to provide a larger scope of the advantages of doing business in Saint Louis.
Check out their site here.
Tuaca Site
A new TUACA bottle launch meant a complete redesign of their website and Boxing Clever was there to do the heavy lifting. Our interactive group streamlined the functionality of the entire site and incorporated the brand’s intrinsics, special events, consumer and bartender communications, cocktail strategy and a product finder application in one sleek and easy to navigate site.
Check out their site here.
Hemp Hop Rye Microsite
Hemp Hop Rye is not an ordinary beer. It's not only delicious but there's lots of history and interesting facts behind the ingredients. So, it only made sense to dedicate an entire microsite to Hemp Hop Rye to tell the story.
The site contains history, tasting notes, interviews, where to buy and more. If you're a beer lover and haven't tried Hemp Hop Rye, go to the site and learn about what you've been missing!
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Advertising
Magazine Ad - Chambord Scent Strip Ad
In 2010, Boxing Clever executed an innovative advertisement in the popular magazine Marie Claire. Utilizing the fresh raspberry scent of Chambord Flavored Vodka, we transformed the ad into a scent strip that gave consumers a real example of the delicious scent of the raspberry vodka.
The ad has received much recognition, including the VISTA ranking for "#1" in the category of consumers "considering purchasing the product or service."
The Journey
Competition is fierce in the airline industry and never so much for a centralized market as St. Louis. The advantages and excitement of the history-rich airport is often lost in printed and Powerpoint-based sales materials. Boxing Clever and the airport marketing team took a more exciting approach to telling the story by shooting a series of video vignettes that focused on the many advantages of STL.
AACM Campaign
Boxing Clever created the campaign “Respected Everywhere” speaking directly to the discerning taste of the African American consumer target.
The scene is set in a posh downtown nightclub and evokes tones of glamour, romance and sophistication. The black and white photography is overlaid with hints of subtle color which complement the new brand’s packaging and image.
Reimagine Your Vodka
In celebrating a new packaging design in 2011, Finlandia wanted to re-introduce their brand and turn consumers’ perception of vodka "upside-down." The online ad campaign positions Finlandia as vodka with award-winning quality without all the nonsense that other vodka brands project. It's time to reimagine your vodka.
Adobe Collage
Brainstorming, concept boards, mood boards - Adobe Collage provides access to color palettes, image searches, type and sketch tools to assist in the development of concept themes. Boxing Clever’s team of creative’s evaluated software and developed in-app tutorial images, sample boards and instructional imagery identifying application toolkits.
