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Creating excitement
For this red-hot premium rum, Boxing Clever designed and executed nearly every avenue of launch materials including POS, displays, bar materials, recipe and brand guides, wearables and event invites to name a few.
Targeted Advertising
Boxing Clever executed custom ads for placement in special editions of popular publications, created holiday packaging, sweeps materials and a secondary promotional platform.
the86collective - fine art events sponsored by Rubi Rey
Rubi Rey™ Rum’s art showcase initiative, the86collective, allowed Boxing Clever the opportunity to create the logo, branding and design of event materials. These art shows were held in key markets: Denver, Chicago and Miami. Comedienne extraordinaire Amy Sedaris (Strangers With Candy, Sex and the City ) hosted the Chicago event. Nice gal and funny, too.
