DogHouse Systems approached Boxing Clever with a series of challenging marketing objectives for its new product launch. Although the company was a new player in the gaming PC arena, their engineers are tenured experts in computing hardware and they had configured 3 heavy-hitting machines built for one purpose: dominating. What the company lacked was a visual identity, a brand "battle cry" and other marketing ammunition.
Boxing Clever rose to the challenge of the first phase with design explorations and naming conventions for the company and its products. That exercise resulted in a striking spherical logo and the slogan "Time to Level Up" – a nod to the state-of-the-art product offering as well as the aspirations of every gamer everywhere. Next up was design modifications to the product itself. These PC workstations certainly standout against the competition with its tall, black steel chasis and glowing lights, but Boxing Clever provided that special touch that made the product unique – a large laser etched design on the side panel that gave it a mythical if not intimidating presence. The DogHouse Armor Series is born.
DogHouse Systems unveils its Armor Series with a brand and e-commerce website, product photography, support materials, packaging, and merchandise. DogHouse also established a partnership with the widely popular Podcast, The Instance which is listened to by thousands of World of Warcraft gamers.
DogHouse Systems is all about speed, reliability and being on the cutting edge. Boxing Clever made those qualities manifest for its introduction to the world.
